Effective Date: [May 13, 2026]
Last Updated: [May 13, 2026]
At Dentson, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how Dentson (“Dentson,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website, purchase our products, create an account, contact us, submit a review, subscribe to marketing communications, or otherwise interact with our services.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
Depending on how you interact with Dentson, we may collect the following categories of personal information.
Contact Information
This may include:
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Name
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Email address
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Phone number
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WhatsApp contact information
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Billing address
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Shipping address
Order and Transaction Information
When you make a purchase, we may collect information such as:
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Products purchased
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Order number
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Order date
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Shipping method
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Delivery status
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Returns and refund information
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Customer service history
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Limited payment-related information provided by our payment processors
Payment card details are generally processed by our authorized payment providers and e-commerce platform rather than directly stored by Dentson.
Account Information
If you create a customer account, we may collect:
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Name
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Email address
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Account login information
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Order history
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Saved account preferences
Device and Usage Information
When you browse our website, certain information may be collected automatically, including:
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IP address
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Browser type
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Device type
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Operating system
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Pages viewed
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Time spent on the website
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Referring website
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Website interactions
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Cookie and similar technology information
Customer Reviews and User-Generated Content
If you submit a product review, rating, photo, video, question, or other content, we may collect:
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Your review text
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Star rating
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Photos or videos you upload
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Reviewer name or display name
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Country or region
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Product purchased
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Verified purchase status, where available
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Date of review
Approved reviews and related content may be displayed publicly on our website.
Please avoid including sensitive personal information in reviews, photos, videos, or other publicly submitted content.
Communications With Us
If you contact Dentson through email, WhatsApp, a contact form, or another communication channel, we may collect the information you choose to provide, including:
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Contact details
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Order number
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Messages
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Photos
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Videos
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Product support information
2. How We Use Your Personal Information
We may use personal information to:
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Process and fulfill your orders
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Arrange shipping and delivery
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Provide order tracking
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Process returns, refunds, and warranty requests
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Communicate with you about your order
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Provide customer support
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Create and manage customer accounts
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Verify purchases for customer reviews
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Display approved product reviews
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Improve our products and services
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Improve website functionality and customer experience
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Prevent fraud, abuse, or unauthorized transactions
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Protect the security of our website and customers
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Send marketing communications when permitted
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Provide personalized content or advertising where permitted
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Conduct analytics and measure website performance
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Comply with legal, tax, accounting, and regulatory requirements
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Enforce our terms, policies, and agreements
3. How We Share Personal Information
We may share personal information with service providers that help us operate our business.
These may include:
Shopify
Our online store is hosted and operated using Shopify. Shopify may process personal information in connection with hosting, checkout, payments, fraud prevention, analytics, customer accounts, and other e-commerce services.
Payment Providers
Payment information may be processed by payment providers made available at checkout.
The payment methods available to you may vary depending on your location.
Shipping and Logistics Providers
We may provide your name, phone number, shipping address, and order information to:
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Couriers
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Postal services
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Freight providers
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Warehouses
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Fulfillment partners
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Customs or logistics service providers
This information is used to deliver your order and provide shipment tracking.
Review and Customer Experience Providers
We may use third-party services to collect and display product reviews, ratings, photos, videos, and verified purchase information.
Analytics and Advertising Providers
We may use analytics, advertising, and marketing technologies to understand website activity, measure advertising effectiveness, improve our services, and, where permitted, provide relevant advertising.
Professional and Legal Services
Personal information may be shared with professional advisers, accountants, legal advisers, regulators, law enforcement authorities, or other parties where necessary to comply with legal obligations or protect our rights.
Business Transfers
If Dentson is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction where permitted by law.
4. Cookies and Similar Technologies
Dentson and our service providers may use cookies, pixels, local storage, and similar technologies.
These technologies may be used to:
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Keep the website functioning
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Remember customer preferences
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Maintain shopping carts and account sessions
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Analyze website traffic
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Understand customer behavior
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Improve website performance
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Measure marketing campaigns
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Prevent fraud
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Provide relevant advertising where permitted
Depending on your location, you may be able to manage certain cookie and privacy preferences through the cookie banner or privacy settings available on our website.
You may also be able to control cookies through your browser settings.
Disabling certain cookies may affect the functionality of parts of our website.
5. Marketing Communications
If you subscribe to our email list or otherwise consent to receive marketing communications, we may send you:
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Special offers
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Discounts
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New product announcements
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Oral care tips
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Product recommendations
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Dentson news and updates
You may unsubscribe from marketing emails at any time by using the unsubscribe link provided in the email.
You may also contact us to request removal from our marketing list.
Unsubscribing from promotional messages will not prevent us from sending necessary transactional communications relating to your orders, account, shipping, or customer service requests.
6. Product Reviews, Photos and Videos
Customers may have the opportunity to submit product reviews that include ratings, text, photos, or videos.
When submitting a review, you understand that approved review content may be displayed publicly on the Dentson website.
Publicly displayed information may include:
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Review text
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Rating
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Display name
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Country or region
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Photos or videos
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Product reviewed
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Review date
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Verified Purchase status, where applicable
Dentson may moderate reviews for spam, inappropriate content, personal information, unlawful material, or content that violates our policies.
We will not intentionally change the meaning of a customer's review.
7. International Shipping and Data Processing
Dentson serves customers in multiple countries and regions.
As a result, personal information may be processed or stored in countries other than the country where you live, including locations where our e-commerce platform, payment providers, logistics providers, customer service providers, or other service providers operate.
Where required by applicable law, appropriate measures will be used for international transfers of personal information.
8. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
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Fulfilling orders
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Maintaining transaction records
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Providing customer service
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Handling returns or warranties
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Preventing fraud
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Resolving disputes
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Complying with tax, accounting, legal, and regulatory requirements
Retention periods may vary depending on the type of information and applicable legal requirements.
When personal information is no longer required, we may delete, anonymize, or securely dispose of it where appropriate.
9. Data Security
We take reasonable administrative, organizational, and technical measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no online system, transmission method, or storage system can be guaranteed to be completely secure.
Customers are responsible for keeping their account credentials confidential and should contact us if they believe their account has been compromised.
10. Your Privacy Rights
Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.
These may include the right to:
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Request access to your personal information
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Request correction of inaccurate information
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Request deletion of certain personal information
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Request a copy of certain personal information
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Object to or restrict certain processing
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Withdraw consent where processing is based on consent
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Opt out of certain marketing communications
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Opt out of certain advertising or data-sharing activities where applicable
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Request information about how your personal information is used or disclosed
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Exercise applicable data portability rights
We will not unlawfully discriminate against you for exercising applicable privacy rights.
To submit a privacy request, contact us using the information listed in the Contact Us section below.
We may need to verify your identity before completing certain requests.
11. California Privacy Rights
If you are a California resident and applicable California privacy law applies to Dentson, you may have additional rights regarding your personal information.
These may include rights to:
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Know what categories of personal information are collected
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Request access to certain personal information
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Request deletion
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Request correction
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Receive information about certain disclosures
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Opt out of certain sales or sharing of personal information where applicable
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Limit certain uses of sensitive personal information where applicable
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Exercise your rights without unlawful discrimination
Where required, additional privacy controls or opt-out mechanisms may be provided through our website.
12. European Economic Area, United Kingdom and Similar Privacy Rights
If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar data protection laws, personal information may be processed on one or more lawful grounds, including:
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Performance of a contract with you
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Compliance with legal obligations
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Our legitimate business interests where permitted
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Your consent where required
Depending on applicable law, you may have rights relating to access, correction, deletion, restriction, objection, portability, and withdrawal of consent.
You may also have the right to lodge a complaint with your local data protection authority.
13. Children's Privacy
Our website and online purchasing services are intended for adults and are not designed for children to make purchases independently.
Although Dentson may offer oral care products intended for children, purchases should be made by a parent, legal guardian, or other responsible adult.
We do not knowingly seek to collect personal information directly from children where parental consent is legally required.
If you believe that a child has provided personal information to us improperly, please contact us so that we can review and, where appropriate, delete the information.
14. Third-Party Websites and Services
Our website may contain links to third-party websites, applications, social media platforms, payment providers, shipping services, or other services.
For example, customers may choose to communicate with us through services such as WhatsApp or visit our social media accounts.
Third-party services operate under their own privacy practices and policies.
Dentson is not responsible for the privacy practices of third-party websites or services that we do not control.
We encourage you to review their privacy policies before providing personal information.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
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Changes to our business
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Changes to our website or services
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New technologies or service providers
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Changes to our privacy practices
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Legal or regulatory requirements
When we update this Privacy Policy, the revised version will be posted on this page and the Last Updated date will be changed.
We encourage you to review this Privacy Policy periodically.
16. Contact Us
If you have questions about this Privacy Policy, how Dentson handles your personal information, or if you would like to exercise an applicable privacy right, please contact us.
Dentson Customer Support
Email: [YOUR CUSTOMER SERVICE EMAIL]
WhatsApp: [YOUR WHATSAPP NUMBER]
Website: [YOUR DENTSON WEBSITE URL]
Legal Business Name: [YOUR REGISTERED COMPANY NAME]
Business Address: [YOUR BUSINESS ADDRESS]